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“What are the metrics that you look at when evaluating a website’s performance?” This is a common question we encounter when site owners talk to us.
Website performance can be two parts: search rankings and website usability. Looking at search rankings allow you to spot opportunities for enhanced web presence, while website usability covers the experience of your visitors. At Siteoscope, we evaluate both aspects to provide accurate data points that will yield the best recommendations for your website.
Website performance can be two parts: search rankings and website usability. Looking at search rankings allow you to spot opportunities for enhanced web presence, while website usability covers the experience of your visitors. At Siteoscope, we evaluate both aspects to provide accurate data points that will yield the best recommendations for your website.
Keyword Rankings
Getting the top positions on the first page of search results can be an indicator of good site performance, but you need to see what terms are making your website rank for these positions. This helps you paint a clearer picture of what visitors usually type in queries on search engines.
Keyword Rankings, Search Traffic and Trends
Understanding your keyword rankings is the cornerstone of your SEO strategy, as this helps you better customize your pages to increase conversion rates and boost your bottom line.
Siteoscope provides your site’s top performing keywords and statistical data to help you gauge the effectiveness of your SEO strategy. This allows you to focus your efforts on high-converting keywords and get more insights on your target market’s behavior. Set up the search terms you want to track and get real-time data for keyword tracking.
Analytics Performance
Analytics performance shows you how visitors use your website, where they come from, and how they came across your site. This helps you measure traffic and conversions, which translate to actionable insights for your campaign’s progress. By analyzing this metric, you obtain key insights on areas that are performing well and need improvement.
Monitoring your analytics performance with Siteoscope allows you to set benchmarks and cross-reference your goals on the following:
Acquisition, Audience, Behavior and Conversations in Analytics
- Acquisition – Traffic sources, medium, and campaigns
- Audience – Device category, Geo locations, and language settings
- Behavior – Landing pages, events, and website speed
- Conversions – eCommerce and goal conversions
Website Speed
Your site’s loading time shows the fine line between a visit and a bounce. Visitors make important buying decisions in micro-moments—you only have eight seconds to capture their attention with your website. While speed is a metric that may fall under the usability aspect of site performance and mostly affects visitor experience, this can also have an impact on overall search rankings.
Monitoring website speed allows you to make adjustments to avoid loading delays that impede site functionalities. This aspect of website performance is about valuing UX and integrating the appropriate elements to make your site better.
Siteoscope gathers data on your website’s speed. Our tool provides you the website speed score for both desktop and mobile—this is based on the server response, wait time, and loading time of your site. You can also view the issues that affect your site’s loading speed and their corresponding fixes.
Social Activity
How do you know if your social media efforts are effective? Likes, shares, and tweets can also serve as a vote of confidence, which search engines consider as a trust signal when ranking your site. Your social activity also contributes to your online presence, as visitors who come across content on social media may be directed to your site.
Social Activity
Looking at your social activity makes it easier for you to align your website strategies to your target audience. This answers the primary question, “Who responds the most to your posts and pages linked to your social media accounts?”
By monitoring your social activity through Siteoscope, you can get a quick view of your demographic on Facebook, Twitter, and Google+ accounts. Our tool shows the level of engagement your website receives from these social networks, so you can make a concrete strategy that corresponds to these sites.
Mobile Metrics
Mobile search is a big contributor of website traffic these days, and this is a factor that you cannot simply brush aside. Optimizing your website for both mobile and desktop provides you leverage to tap into a wider market—80% of online use smartphones to access the Internet, while 91% use desktops.
Understanding your mobile metrics shows you which device brings the most traffic to your site. This will help you make informed decision on how to set parameters for your campaigns and drive targeted traffic.
Siteoscope’s streamlined dashboard has the capabilities to measure your website’s mobile metrics. Our tool provides you access to location, device usage, and traffic data. This gives you the touch points to integrate when optimizing your website for mobile search.
Combining all these metrics, Siteoscope brings you an all-in-one tracking tool to get your website performance up to par. We highlight the important data, so you can assimilate the appropriate methodology for your website.
Want to see how our tool gathers these metrics? Join Siteoscope today and get a free 30-day trial for your website tracking experience!