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You would think that all the work is over once you’ve launched your website. Think again.
Website development goes beyond the finished product—you need to keep an eye on your website to maintain peak performance and avoid issues with users. It all boils down to site monitoring.
Consider this scenario: you’re running an ecommerce website with stable sales and traffic. You notice a sudden decline months into the business, and you’re left wondering where the problem lies. With regular site monitoring, you can implement the necessary steps to avoid situations that lead to website downtime and reduced performance.
Why Site Monitoring is Important
A Poor Performing Website Can Cost You Revenue
Website performance that is not up to par can have the same effects as a website that is down. While you can still generate revenue, the returns will not be as high as a website that is properly functioning. After all, customers are less likely to be pleased if the site is not loading or always crashing.
Site monitoring can prevent you from losing potential sales. This ensures every element of your site–from the loading time to the landing pages–is healthy and performing as they should be. Even if your site has a certain percentage of uptime, it pays to double check gray areas. This saves you from the risks of losing customers and sales.
Your Online Reputation is at Stake
The web provides visitors with a wealth of choices. If visitors are dissatisfied with your site, they can shop around elsewhere. That’s not the worst of it, though. Poor website performance can slam your reputation, which, in turn, affects your credibility and revenue.
When your reputation goes down, the number of potential customers will also decline. This leaves you at the mercy of competitors whose sites are doing better than yours is.
Brand image is everything, whether you’re running an ecommerce or a business information website. Through site monitoring, you can protect your reputation and avoid poor performance that can be a red flag to visitors.
Aspects to Look into During Site Monitoring
When it comes to site monitoring, Siteoscope provides you a quick view of the different aspects you should look into. Our tool checks the overall health of your website, so you don’t miss anything.
- Visibility Score: It pays to know how your website is doing in terms of keywords ranking. Siteoscope shows the Visibility Score of your site, which indicates your average position on Search Engine Results Pages.
- SEO Analysis: Are your 301 redirects working? Is there malware hidden in your website? Is your Robots.txt file set up properly? Does your website have a sitemap? Siteoscope analyzes the technical optimization requirements of your website to ensure all your SEO efforts are paying off.
- Website Speed: The biggest consequences of slow website speed are low search rankings, which translates to reduced traffic and conversions. Siteoscope provides a summary of the factors that affect your site’s loading speed. Moreover, you will find the fixes to the issues we’ve found on your site.
- Crawl errors: Some site owners are quick to overlook crawl errors, not realizing how these could affect their website performance and rankings. Using Google Webmaster Tool, Siteoscope provides you a status of the crawl errors found on your site (404s, no follows, server errors, etc.)
Your website performance can make a big difference on whether users will stay or go. With Siteoscope, site monitoring will be a breeze. Our tool provides you notifications and reports of how your website is doing, so you remain updated. Join the Siteocope bandwagon and see how our website performance tracking works.